Strategic Planning: The Four Decisions for Business Growth

“Learning the Rockefeller Habits is the single best thing we have done as a company. The process has allowed us to thrive despite being in an industry that has fallen almost 70% in the last number of years. I consider it a must for any leadership team looking to grow its business.”

~  Jeff Booth, CEO, BuildDirect


The Four Decisions™ (based on Verne Harnish’s bestselling book, Scaling Up) refer to the critical strategic planning decisions that growth companies must get right to maximize their revenue, profit and time. As Gazelles coaches, STAR Group offers the tools and resources you need to master the Four Decisions:

Is everyone in your company pulling their own weight and contributing as they should? If you had to start the company all over tomorrow, would you enthusiastically rehire everyone on your team?

Gazelles’ “People” tools will help you and your team to get the right people doing the right things with clear accountabilities and metrics.

Do you have a solid top-line revenue growth strategy in place? The key to sustainable top line growth is three-fold: knowing your core customer, developing a clear brand promise, and developing your BHAG™ for sustainable revenue growth.

Gazelles’ unique One Page Strategic Plan will help you get key decisions made and everyone on the same page.

One common challenge that quietly sneaks up on successful growth companies is the subtle transition from excellent, precise execution to passivity, complacency and eventually poor execution. By tightening your execution habits, you can dramatically improve gross margins and profitability while saving time.

Gazelles has an Execution Checklist of ten habits that will reduce by up to 80% the time it takes you to manage the business, freeing up leadership to spend more time on market-facing activities.

The first law of entrepreneurial gravity is “Growth Sucks Cash.” We encourage companies to calculate their Cash Conversion Cycle (CCC), which measures companywide how long it takes between the time you spend a dollar (marketing, design, rent, wages, etc.) to when you get that dollar back.

Gazelles’ Cash Conversion tool outlines the cash cycle and helps you work through concrete ways to double operating cash flow in the next 12 months.

STAR Group will be hosting a Four Decisions workshop in Albuquerque on Tuesday, March 25, 2014. To learn more, download our flyer: Four Decisions Workshop Flyer 2.March 25 2014. To register, please fill out the form on the right hand side of this page.

For more information on how STAR Group can help you master the Four Decisions, simply fill out and submit the form on the right side of the page.