What’s keeping you awake at night?

  • I can’t trust my team to get their jobs done.
  • How am I going to get out of this cash crunch?
  • Why don’t my employees seem to care?
  • Why am I losing out to my competitors?
  • I’m sick and tired of working 70 – 80 hour weeks.

We believe there is a better way.

At STAR Group, we believe there is a better way to build a great company.

We believe that great companies are built on the solid foundation of a purpose-driven WHY that serves as the organization’s cause or rallying cry.

We believe that great companies scale up profitably by focusing on Four Decisions® to overcome the barriers to success:

Are you attracting and keeping the right people? Is everyone in your company aligned, pulling their own weight and contributing as they should? If you had to start the company all over tomorrow, would you enthusiastically rehire everyone on your team? Our People tools will help you get the right people doing the right work with clear accountabilities and metrics. Learn More..

 Do you have a clearly differentiated strategy? The keys to sustainable top line growth are: knowing your core customer, developing a clear brand promise, and developing your BHAG™ for sustainable revenue growth. Our unique strategy tools will help you get everyone on the same page. Learn More..

 Is your execution flawless? One common challenge that quietly sneaks up on successful growth companies is the subtle transition from excellent, precise execution to passivity, complacency and eventually poor execution disciplines. Tightening up your execution habits, you can dramatically improve your gross margins and profitability while reducing the time it takes to get work done.  We’ll show you how to reduce the time it takes to manage your business by up to 90%, so the leadership team can spend more time on market-facing activities. Learn More..

 Do you have the cash to weather the storms? The first law of entrepreneurial gravity is “Growth Sucks Cash.” We encourage companies to examine their cash acceleration strategies. This measures the time between spending a dollar (on marketing, design, rent, wages, etc.) and earning that dollar back throughout the company. Our cash tools outline the cash cycle and help you work through specific ways to double operating cash flow in the next 12 months. Learn More..

We believe companies can and should achieve 2x cash flow, 3x profitability and industry-leading business value.

We believe in our business coaching model because it has helped more than 40,000 firms around the world scale up successfully, contributing over $100 billion to the global economy. With our certifications from Gravitas Impact Premium Coaches and the WHY Institute, our clients know they’ll get results. Here are just a few testimonials from business leaders we’ve helped:

“Working with Chris and Ben has given us the clarity and alignment to accomplish important fundamental building blocks that have been in limbo for too long. Working with them is always a pleasure and an invigorating experience even while facing the brutal facts of scaling a business. Their results-oriented approach and ability to help us create a culture of accountability and enthusiasm with our leadership team has been priceless.” (John Crumbacher, CEO, Crumbacher)

“When Chris Kenny introduced Know Your Why to me the concepts immediately made sense.  The real insights and breakthrough came in applying my WHY and Chris’s coaching to my new company.  Chris guided me to clarify my WHY which is to make a contribution that has a positive impact on others so they can fulfill their life purpose.  This clarity crystalized my desire, my passion, my strength and my message.  And I knew that my company had to change immediately. I called together a summit, inviting leaders to come together who had expressed interest to be a part of this new venture. The summit agenda was nothing less than reforming the company to make a contribution in alignment with my WHY.  In a short 6 months following the summit, VeraHeart was completely transformed inside and out.  Our entire appearance, dialogues and market presence is growing clearer through our shared WHY. The bold and beautiful VeraHeart carries a signature that Chris helped to clarify and create.” (Lane Michel, Founder, VeraHeart)

“Our goal is to be the ‘go to’ insurance carrier for our agents and customers. Chris helped us formulate a strategic plan for achieving that goal, including a well-defined set of core values, guiding principles and the systems needed to keep them alive in our organization. I highly recommend the team at STAR Group.” (William F. Davis, President and CEO, Mountain States Insurance Group)

“STAR Group helped us identify and articulate our business WHY – which is to contribute to the health and well-being of others by providing cost-effective, compassionate dental and medical care to under-served populations. By helping us implement the Four Decisions® model, STAR Group is a key partner with ACC as we grow into a national player in the mobile healthcare industry.” (Ginny Berger, CEO, ACC Healthcare)

“STAR Group has helped our firm create a culture of leadership and accountability, making it far easier for me to focus on expanding our business.” (Jim Strozier, President, Consensus Planning)

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