A July 28, 2015 article by the Gallup organization entitled, “A Company’s Purpose Has to Be a Lot More Than Words,” highlights why a company’s “Core Purpose” and “Brand Promise” – things that we emphasize in the Four Decisions® model for scaling up your company successfully – matter so much to the bottom line. Those […]
Tag Archives: Four Decisions
9:30 to a Better Corporate Culture
If you’re wondering how in the world you’re going to get the people in your organization to perform at their optimum level, take a look in the mirror. Do you keep control over everything or do you give control to people? Do you provide direction or do you dictate methods? Are you convinced that you […]
Strategic Planning: The Business Case for a Strong Why
Strategic Planning: The Business Case for a Strong Why Too often, strategic planning focuses exclusively on “the numbers.” Although that is absolutely essential, a recent Deloitte LLP study provides strong evidence that the key to an organization’s ability to perform consistently over time is rooted in something much more esoteric: understanding the organization’s deeper reason […]
Tesla: Changing an Industry by Getting Clear on Their Core Customer
American auto dealers presently serve the interests of the auto manufacturer. Tesla is taking on the traditional method of automobile distribution by proposing – gasp! – that customers bypass distributors and talk directly with the manufacturer (see this LinkedIn article). In doing so, Tesla has identified that it’s customer truly is the automobile consumer. By […]