Tag Archives: innovation

Strategic Planning: The Business Case for a Strong Why

Strategic Planning: The Business Case for a Strong Why Too often, strategic planning focuses exclusively on “the numbers.” Although that is absolutely essential, a recent Deloitte LLP study provides strong evidence that the key to an organization’s ability to  perform consistently over time is rooted in something much more esoteric: understanding the organization’s deeper reason […]

Tesla: Changing an Industry by Getting Clear on Their Core Customer

American auto dealers presently serve the interests of the auto manufacturer. Tesla is taking on the traditional method of automobile distribution by proposing – gasp! – that customers bypass distributors and talk directly with the manufacturer (see this LinkedIn article). In doing so, Tesla has identified that it’s customer truly is the automobile consumer. By […]